ComicsPRO (www.comicspro.org) is the only trade organization for direct-market comic book retailers. ComicsPRO's goals are not that different from trade organizations in other industries: to promote advocacy, education, and opportunity for their members. As a small business, you face many challenges without a lot of support. Joining ComicsPRO makes you part of a group facing – and overcoming – many of the same challenges. ComicsPRO allows you, as a small business, to receive benefits that are often only available to much larger groups, including discounted credit card rates and deals on health insurance. But the most important goal of ComicsPRO is to provide a voice for the often-overlooked concerns of direct-market retailers.